Mix Absolut Vodka and the Jukkasjärvi Icehotel and you get an Absolut Icebar. I have just discovered there is one in Tokyo. I think it’s so fun when companies cooperate because totally new things get to see the daylight.
And now H&M is going to lend a hand from IKEA when they start up I Japan. I can’t wait to see what will come out of that.
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