Walk the talk

Ever since I got my idea about the day and night toothpaste I can’t stop thinking about how it seems as companies don’t want to interact with their clients. Trying to give away an idea is way harder then getting famous on You Tube.

Why don’t companies encourage costumers and users to contribute with new ideas, tips and their point of view? Sometimes the greatest things come from people outside a company.

What if a company totally opened up for input from others? I guess they would end up with a lot of new products, innovative ways to advertise, meaningful feedback and costumers who feel that they aren’t just buyers but also a part of the company. So the question is – how does your company open up in a good way, and when will it?