Sunday, June 22, 2008

Walk the talk


Ever since I got my idea about the day and night toothpaste I can’t stop thinking about how it seems as companies don’t want to interact with their clients. Trying to give away an idea is way harder then getting famous on You Tube.

Why don’t companies encourage costumers and users to contribute with new ideas, tips and their point of view? Sometimes the greatest things come from people outside a company.

What if a company totally opened up for input from others? I guess they would end up with a lot of new products, innovative ways to advertise, meaningful feedback and costumers who feel that they aren’t just buyers but also a part of the company. So the question is – how does your company open up in a good way, and when will it?

4 comments:

Max said...

Spot on, companies should encourage user ideas and feedback. this is a common problem with the big companies today the information get lost on the way to the decision makers. they should minimize the layer between customer and the people in charge.

Great to see you blogging again.

Daniel Delaney said...

I'm not sure how I feel about this.

How often do consumers really know what they want? Rarely, I'm sure.

As Mr. Jobs said: "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. "

Elin Johansson said...

It´s not about giving costumers what they want - but listen at their new ideas and get a lot of interesting input to the company. I think a thousand new businesses, products and freaky fine things could happend!

Andreas Bengter said...

Totally agreeing with what ur saying..