Friday, February 15, 2008

Playing around with Google Analytics

I spent my last days teaching myself Google Analytics. Once you get started it’s really fun to discover how visitors get to your site, what they do, how long time they spend and so on. I just keep discovering more and more ways to find new information. It’s a useful tool to understand what visitors do on your site.

Since I just finished my first project I made an experiment by tracking the banners by unique URLs. That way I can see exactly which banner, divided into size and ad place that brings most visits.

I’m not going to spend time on explaining how to use Analytics, instead I’m just sharing the links that I used to get started. Have fun!

Measure online advertising with Google Analytics
Google Analytics Goals
Ad Tracking with Google Analytics

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