Monday, January 28, 2008

Working long vs. Working hard

Ever since I read Seth Godin’s book “Small Is the New Big” I’ve been thinking a lot of the difference between working long and working hard. For me working long is just a way to get your pay check. Working hard means you accomplish new things, make brave decisions and take steps forward instead of standing on the same spot. Every day I keep thinking of this and try to work hard as much as possible. I tend to valuate my day on the way home to find out what’s been long work and what’s been hard work.

Is this an obsession?

Tuesday, January 15, 2008

This is not a blog

I may not write as often as a blogger should, but I do not see myself as a blogger either. This is more like a glimpse of my thoughts, opinions and ideas. I write when something cross my mind, I see or hear something that gets me thinking or when it has been far too long since my last post here.

I don’t want to earn money by this blog. I don’t feel like reading another “10 ways to get more readers to your blog” post. I don’t always feel like be on top of myself and spend hours of writing posts and thinking of new ones. Apparently this thinking stuff doesn’t happen to me as often as other bloggers who blogs three times a day?

Sometimes what you think about and what you write isn’t as important as what you do.

Oh shit, this is a blog? Isn’t it?

Monday, January 14, 2008

A fan is a fan

I haven’t bought a record for years. Many of my friends don’t own a CD player. When I listen to music it’s on my iPod or my iTunes. Young people today are growing up with downloading music from day one. And we see it as our right to download music. It is going to be tough for the music industry to change our point of view and what has become a part of our life. Today record companies are an analog fossil in I digital world.

Since music can be downloaded from anonymous users it doesn’t feels like steeling directly from the artist. It’s more like spreading music. And the music is going to spread even if the artist doesn’t want to. Musicians should take advantage of this instead. A good example is Radiohead who released their album on their website for free downloading and if you liked it you could donate money. Today they made good money this way and I read that the average price each downloader paid was 6 $. Thom Yorke says:
In terms of digital income, we’ve made more money out of this record than out of all the other Radiohead albums put together, forever — in terms of anything on the Net. And that’s nuts. It’s partly due to the fact that EMI wasn’t giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff.

So why pick a fight with your fans and listeners? Why just don’t see them as consumers who want music in a new way? And an unsatisfied costumer will please their needs elsewhere if you can’t please them. A fan is a fan no matter how they get the music.

Payment today isn’t just money, it is also attention.

Monday, January 7, 2008

First day of my internship

I packed all my things and moved to Oslo two days ago. A little bit nervous and very excited I walked along Oslo’s pedestrian street this morning. I got a very warm welcome from my new workplace and now I have 17 weeks of adventure ahead of me. My first day was all about trying to understand as much as possible about the company, their routines and introduce myself to my new co-workers. But I also managed to do some research and tag along on a brief about a digital agency competition. I can’t wait for tomorrow, that must be a good sign?

Tuesday, January 1, 2008

If I worked at Apple

I would make iPods that would upload their own batteries by body heat. We can generate electric energy from heat and this is nothing new. I’ve read that scientists are working hard to develop a good working system on how to make body heat to energy. And these scientists have made a good progress in their research. When reading a couple of articles about it I started to think on combine this function with an iPod. Wouldn’t it be great to walk around with your iPod in your pocket and always have fully uploaded batteries?